Jay’s
Brewing
Supply

Industry

Retailers
Wholesalers

Scope of Work

Brand Audit
Film Production

Brand Archetype

The Creator
The Magician

Vibe

An unsuspecting storefront on the outskirts of Old Town Manassas designed with their audience in mind. The store is laid out to seamlessly provide inspiration, insight, ingredients, equipment, and community to pros and hobbyist beer brewers and wine makers.

Pain Point

While wholesale relations grew alongside Virginia’s blooming craft brewing scene, retail had slowed. Jay’s clientele quickly plateaued as their customers became regulars and no new blood was entering the water. They needed new markets.

Solution

A testimonial commercial and a narrative commercial were both developed to inspire engagement from new brewers and women curious about getting into the brewing scene. A homebrew critique webseries was developed to drive FOMO and retain clients.

Resolution

Foot traffic within the store and retail sales both grew 400% over the course of two years.

Word of mouth from local brewing groups and hobbyist communities drove regional interest and visibility.