The problem is all too common: Brands turn to creative agencies and production companies to build out their campaigns when they decide they need a competitive advantage. They seek out influencers for social media, video producers for commercials, billboard companies for out-of-home marketing, web designers for websites and SEO/AIO, and general marketers for email and SMS campaigns.
The issue is that these companies only specialize in half of the requirements. Successful branding and advertising involve Analytics, Strategy, Creative, and Production. The agencies that typically get attention when prospects are looking to build something new, expand their reach, or own more of the market aren’t necessarily advanced when it comes to Analytics and Strategy, despite whatever they may say in their own marketing.
Successful branding and advertising involve Analytics, Strategy, Creative, and Production.
When brands want their campaigns to succeed in their market, Analytics and Strategy are the unsung heroes. Behind every viral ad is an Analytics and Strategy team heavily invested in making it happen.
What Creative Agencies Don’t Tell You
Branding and advertising have always been synonymous with the sexy and flashy worlds of Creative and Production. Everyone believes they need a powerhouse Creative Director or a Hollywood-connected Producer to create successful marketing campaigns. They certainly help; however, those two roles only represent half of the process.
No one ever writes a commercial or designs a social media campaign that becomes a viral hit overnight. When they do, it’s complete luck.
Viral hits are built by analyzing data, studying market trends, and reporting audience behavior. When a Creative Agency is large enough, they handle these early stages in-house. However, agencies are thinning out more and more as time goes on due to financial and creative constraints. It’s rare to find agencies today that are within budget and can handle the critical steps of Analytics and Strategy at the level needed to achieve the brilliance their clients expect.
We’re Your Favorite Creative Agency’s Favorite Partner
Most agencies that call themselves SMBs, or “small-to-medium-sized-businesses,” will claim they are a one-stop-shop for their clients. They build websites, manage SEO/AIO, post on social media, offer video production services, and more. However, they do not tell you that behind the scenes is a chaotic zone of overblown bandwidth, zero-to-little capacity, and an over-reliance on third-party contractors they likely haven’t vetted well.
They create the stuff their clients are looking for, but the results often fail to reach expectations: over budget, past due, mediocre deliverables that fail to resonate with their clients’ audiences. Think about your last agency… Sound familiar?
We partner with top-of-class, A1 design studios, production companies, web design agencies, and marketing firms to provide the Analytic and Strategic support that powers their deliverables and pushes their clients’ campaigns to succeed in the market.
Partner With Valley Today to Beat Your Competition
We help you succeed whether you’re a creative agency looking to improve your deliverables or a company looking to improve its branding, outreach, visibility, conversion rate, or lead gen.
The secret is understanding what brand is. The issue is that most people fail to realize they do not know what their brand is.
Brand lives in the minds of consumers, not the minds of entrepreneurs. Luckily, we read minds.
Partner with Valley today to understand how your audience feels about you relative to your competition, and close the gap between what your brand truly is and what you want it to be.