The branding expertise powering Valley was forged by a decade of go-to-market strategies and brand positioning experience for law firms, medical practices, and similar businesses across North America.
We’ve custom-tailored our brand activation and enablement tech stack specifically to accelerate our clients’ brand awareness and conversion rates through:
- displaying expertise
- highlighting experience
- promoting authority
- solidifying trustworthiness
Professional services (or “white collar” brands) are driven by consistent touch points throughout their customer or client experience. This involves a multi-platform, omnidirectional approach.
Multi-platform = Providing an experience that promotes a consistent brand across all touch points, both online and off.
Omnidirectional = Campaigning audiences toward a unified goal across all touch points, both online and off.
The Importance of Brand Awareness
Professional services are lucrative because they address complex issues that the everyday consumer may not fully understand. You don’t expect the math teacher down the road to understand tax law, just like you don’t expect the greenhouse owner to understand personal injury lawsuits.
This is why brand awareness is key. Positioning your brand correctly as the exact solution for your audience’s pain points is infinitely more valuable than simply saying you’re a lawyer, doctor, tax consultant, or financial planner. You need to explain to them that you know what you’re doing too.
The Importance of Multiple Touch Points
When perception is everything, consistency is key. It takes an average of nine interactions with a brand to convert a prospect into a client. The more we correctly position your brand in front of your audience, the more likely you are to gain a new client from your newly expanded brand awareness.
How We Position Your Brand
By focusing on your expertise, experience, authority, and trustworthiness, we literally listen to your audiences and audiences that match their socio-economic, gender, age, and geographic demographics.
Understanding Your Audience’s Feelings
We perform sentiment analysis on keywords related to your services to give you a transparent view of how your target audience views your services. You will understand how prospects and clients actually feel about financial planning, tax return preparation, personal injury lawsuits, annual checkups, and more. This information will help us position your services in a way that spins their perspective in a positive light.
Speaking Directly With Your Clients
We survey our clients’ clientele to get the raw material that informs their opinions of your brand, your services, and your competition. You will understand what specifically made them choose you over the competition so you can double down on that competitive advantage.
We also have access to panel audiences that match the demographics of your clientele to gain a larger view for smaller businesses without as much access to first-party data.
Building Trust Within Your Market
After you understand your target market’s thoughts and feelings about your brand and what you do, we focus on positioning your business as the ideal solution for their problems.
Our data-driven strategy will inform creative decisions like copywriting, graphic design, and influencer marketing choices, to craft your offerings in such a way that your audience won’t think twice about choosing you over the competition.
Guiding You Through Brand Activation
After the creative is handled, you are free to execute the campaign however you see fit. We recommend sticking around and working with our nationwide network of production companies and creative agencies to ensure you are getting the best quality of branding assets at the lowest cost to maximize effectiveness while preserving profit margins.
Partner With Valley
Law firms, medical practices, financial advisors, and accountants specialize in the livelihoods of their clients.
You make sure your clientele are happy and fulfilled. We make sure you are too.
Understand what makes your audience tick, how they feel about you, your services, and your competition, to develop a brand growth strategy that positions your professional services firm where they are most willing to work with you.
Don’t just market; position your brand correctly by partnering with Valley today.